The Madison Avenue Business Improvement District (BID) is a not-for-profit corporation developed in 1996 through a partnership of property owners, merchants, residents, and elected officials. Their goal is to enhance the experience of living, shopping, and working from East 57^th Street to East 86^th Street on Madison Avenue.

On the tony Upper East Side of Manhattan, Madison Avenue is North America's premier luxury district featuring flagship boutiques of the finest European and American designers, and more than 100 world-class art galleries, exquisite restaurants, dozens of spas and salons for exclusive pampering, six internationally renowned hotels, and the Whitney Museum of American Art.