On September 23, Vanity Fair hosted an intimate pre-opening dinner for American Express Cardmembers and Vanity Fair V.I.P.'s at the new Bouley location in Tribeca. Vanity Fair partnered with renowned chef David Bouley to create this one-of-a-kind experience exclusively for Cardmembers during Campaign New York. Bouley prepared the extraordinary five-course dinner and mingled with guests throughout the evening, sharing the anecdotes behind the restaurant's impressive new space: the stone was bought from the same family-run quarry used for the renovation of Versailles, and the oak and walnut parquet floors were constructed from a total of 42,000 tiny, hand-carved diamond pieces.

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Vanity Fair and Tod's hosted an evening of shopping at the Tod's boutique on Madison Avenue on September 17. More than 100 guests—including host committee members Lisa Anastos, Shamim Momin, Rufus Wainwright, Amanda Hearst, and Dalia Oberlander—had the opportunity to browse the new 2008 fall collection while enjoying cocktails and hors d'oeuvres. A portion of the proceeds from the event benefited The Watermill Center, a charity founded in 1992 by artist Robert Wilson as an international, multi-disciplinary center for studies in the arts and humanities.

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Renowned photographer Mark Seliger’s studio, 401 Projects, was the location for an exclusive event hosted by St. John and Vanity Fair. On September 16, more than 200 tastemakers from the worlds of art, fashion, society, and entertainment gathered to celebrate the St. John Fall 2008 campaign, shot by Seliger. Attendees sipped Glacéau smartwater and cocktails courtesy of Hennessy while they viewed an exhibition of images from the campaign and “behind the scenes” video footage from the photo shoot.

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On the evening of September 15, Vanity Fair launched Campaign New York with a dazzling, one-night-only cocktail and shopping event on Madison Avenue. Organized in partnership with the Madison Avenue Business Improvement District and open to the public, the event celebrated the opening of the “Unveiled” Exhibition, curated by Vanity Fair: From September 15–26, more than 100 Madison Avenue BID members featured over-size images from the book Vanity Fair: The Portraits, A Century of Iconic Images in their windows.

Throughout the night, the avenue from 57th to 86th Streets was flush with shoppers, who, when they used their American Express® Card to make a purchase, contributed a portion of the evening's proceeds from all stores to the Whitney Museum of American Art’s Photography Program, Collection, and Special Exhibitions. Additionally, select stores also featured a Cardmember item specially designated for Campaign New York. Ten percent of sales from the items benefitted the Whitney Museum.

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From Monday, September 15–20, the V.F. Café @ Nespresso was a hub of activity during the Vanity Fair Campaign New York celebration. On September 15, more than 200 guests—including American Express Cardmembers and Nespresso members—hit the café for the kick-off event, enjoying passed LU Biscuits, champagne, and cocktails while viewing an exhibition of vintage Vanity Fair covers. Attendees also had the opportunity to have their digital portraits taken in a custom photo booth, courtesy of Jaguar. Jaguar also offered luxury transportation throughout the evening, chauffeuring American Express Cardmembers up and down Madison Avenue between 57th and 86th Streets. A dedicated American Express Cardmember concierge also was available at the café to provide the latest information on the event as well as access to exciting additional benefits available exclusively to American Express Cardmembers throughout the two-week period.

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Coinciding with the kick-off of Campaign New York, Barneys New York celebrated Vanity Fair editor Graydon Carter in the second floor Armani Mens department of its flagship Madison Avenue store on September 15. The event celebrated the release of the coffee table book Vanity Fair: The Portraits, A Century of Iconic Images, and Carter was on hand to sign copies for guests, including Roberta Armani, Barry Diller, Leonard Lauder, and Richard Meier, among others. More than 300 guests enjoyed Veuve Clicquot champagne and hors d’oeuvres while listening to music spun by The Misshapes.

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On September 9, Vanity Fair and the Cinema Society hosted a pre-release screening of the highly anticipated film Appaloosa at the Tribeca Grand Hotel in New York, followed by an after-party at the SoHo Grand Hotel penthouse. More than 250 guests attended the event, including the film’s stars, Ed Harris and Viggo Mortensen, and Patricia Clarkson, Elle Macpherson, Susan Sarandon, and Amy Ryan.

For the screening, Jaguar provided VIP transportation to the SoHo Grand Hotel where attendees had the chance to win a diamond from Hearts on Fire. Taking in the panoramic view of Manhattan from the rooftop terrace, the fashionable crowd sipped specialty cocktails courtesy of Hennessy.

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